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Cold Email Marketing Series - Corporate Wellness Outreach

Email 1: Unlock Your Team's Potential: Boost Mental Health, Productivity, and Company Culture

Dear [Contact's First Name],

I hope this email finds you well. I wanted to reach out to discuss an exciting opportunity to enhance the mental health and well-being of your team, ultimately boosting productivity and fostering a positive company culture.

At [Your Company], we specialize in providing easy and effective solutions for improving mental health in the workplace. We understand the importance of creating a supportive environment that nurtures the overall well-being of employees.

If you're interested in exploring how our services can benefit your organization, I would love to schedule a conversation. Alternatively, if there is someone else on your team, such as HR, a co-founder, or the COO, who would be more appropriate to discuss this matter with, please kindly direct me accordingly.

Thank you for your time, and I look forward to the opportunity to discuss how we can collaborate to prioritize mental health within your company.

Best regards,

Email 2: Unlock the Power of Journaling for Corporate Wellness: Boost Mental Health and Team Productivity

Hello [Contact's First Name],

As a fellow founder and CEO with over 20 years of experience, I've come to realize the paramount importance of mental health in the corporate world. It's not just about your own well-being, but also the mental health of your entire team.

Since we haven't had the chance to connect yet, I wanted to introduce myself and offer you a valuable resource. I recently authored a comprehensive document called "The Power of Journaling for Corporate Wellness." This 20-page guide delves into the scientific evidence behind how the simple act of journaling can profoundly impact mental health and boost team productivity.

I'll be sure to follow up with you in a few days to discuss further. In the meantime, please feel free to download and explore the guide at your convenience.

Warm regards,


Email 3: Following Up: Did the results surprise you?

Hello [Contact's First Name],

I wanted to follow up on the document I shared with you, "The Power of Journaling for Corporate Wellness." Did you have an opportunity to download and explore it?

If you've had a chance to review the guide, we would love to hear your initial impressions. Did you discover any areas where your team is thriving? Or did you identify potential areas for improvement?

We value your feedback and would greatly appreciate your insights. If it's convenient for you, could we schedule a 15-minute call to discuss further?

Thank you for your time, and I look forward to connecting with you soon.

Best regards,


Email 4: Discover the Lessons I Learned on Shark Tank

Hello [Contact's First Name],

I hope your day is going well? I'm reaching out to share a personal story that I don't often divulge, mainly because it brings back some embarrassing memories. There was something said to me in the tank that I hoped and prayed, literally each night on my knees, would not make it to air.

Thankfully, it seems that some force in the Universe heard my desperate plea, and that horrible moment in my life was spared from the eyes of five million viewers!

However, I wanted to share this story with you today because it holds an important lesson for all founders. It's a lesson that has shaped my perspective and journey as an entrepreneur.

If you're curious to hear more about this experience and the valuable insights I gained from it, I invite you to read "How Shark Tank Saved My Life." Within its pages, you'll find pearls of wisdom that I believe will resonate with you as a fellow CEO.

Thank you for taking the time to consider my story. I hope it offers you some valuable insights and inspiration along your own entrepreneurial path.

Warm regards,


Email 5: Unlocking Peak Performance: Enhance Your Team's Mental Health & Productivity

Hi [Contact's First Name],

I am extremely passionate about mental health in the corporate world, and if you've read my Shark Tank story, you understand why.

Attached to this email is a brief presentation outlining how we assist founders in equipping their teams with the tools and support necessary to become highly productive employees.

Would you be interested in scheduling a conversation to discuss your team's needs and how we can provide assistance?

Thank you, and I look forward to hearing from you.

Best regards,


Email 6: Let's Transform Mental Wellness Together

Hello [Contact's First Name],

I have a confession to make. I dislike reaching out to strangers via email, promoting products or services. However, my passion for making a difference in people's lives through our mental wellness journal is what compels me to email you today.

I'd much rather be behind the scenes, creating valuable content, writing guided meditations, and empowering our team. But what truly excites me is witnessing the positive transformation in individuals who use our journals to manage their mental well-being. That, to me, is priceless, and it's why I'm stepping out of my comfort zone to reach out to you.

And it's not just empty words - the numbers speak for themselves:

  • 79% of our users experienced a transformative shift in their perception of journaling, widely recognized as the greatest habit for mental wellness by experts.

  • 62% of our users adopted new mental health habits, empowering them to navigate life more effectively.

  • A remarkable 94% of our users would wholeheartedly recommend our journal to those seeking to improve their mental health.

Now, here's the question: Do you want (Company Name) and your team to be part of these statistics?

If the answer is yes, I'd love to discuss how our journal can benefit your team. Let's schedule a conversation to explore the possibilities.

Looking forward to hearing from you.

With Kind Regards,


Email 7: Enhance Your Team's Wellbeing with On-Demand Support

Hello [Contact's First Name],

As you have seen by now, we are more than just a wellness journal. You can also discover the power of on-demand support within our wellness app.

Picture this: during a highly stressful day, you can simply open the app and connect with a live TIPS (Trauma-Informed Peer Support) representative. They'll listen, empathize, validate your feelings, and equip you with the tools to reduce stress and regain calm instantly.

I wish I had access to this resource when I was running my business 15 years ago. Having the TIPS team just a phone call away would have been invaluable.

If you're like me, you deeply value and appreciate your team. They show up every day to support your dream and vision. But aside from paying them, how are you supporting them in return?

Many individuals struggle with grief, addiction, obesity, health concerns, relationship issues, parenting challenges, and more. These personal struggles directly impact their productivity at work. However, you have the power to make a difference. Our low-cost, high-value program for mental wellness includes on-demand support.

Are you ready to schedule a brief 15-minute call to discuss your business, challenges, and potential solutions?

Let's prioritize your team's well-being and success.

Best regards,


Email 8: Prioritize Your Mental Health for Business Success

Hello [Contact's First Name],

In my 20+ years as a founder and industry leader, I've encountered countless entrepreneurs who are stressed, overwhelmed, and stretched too thin. Surprisingly, when I discuss the importance of mental health with fellow founders, their common response is, "I don't have time!"

This situation presents a catch-22. Here's why:

Overwhelmed founders are unable to operate at their full potential, and this overwhelm often permeates their team culture, resulting in decreased productivity. The relentless drive to push things forward or salvage sinking ships consumes their thoughts from morning till night. This isn't beneficial for anyone involved.

However, the minority of founders I know who prioritize self-care and mental health witness their businesses skyrocket to success. Why? Because their minds are free to unleash creativity and create an internal environment conducive to growth, flow, and the realization of visions.

On the other hand, stressed and overwhelmed founders create an internally restrictive environment where everything becomes a struggle, and their businesses suffer as a result.

Can you see where I'm going with this?

I invite you to spare just 15 minutes to explore potential solutions that can help you, your team, and your business reach new levels of flow and success. Let's prioritize your mental health for the benefit of all.

Looking forward to connecting with you soon.

With Kind Regards,


Email 9: Subject: Boost Your Evening Routine for a Restful Night

Hello [Contact's First Name],

In my last email, I shared the importance of my morning routine for enhancing daily productivity. Today, I want to emphasize the significance of an equally impactful evening routine.

Let's face it. Some days are tough. People to manage, fires to extinguish, profits to analyze, and an endless to-do list. We've all been there, right?

Here's how I end my day, ensuring a better night's sleep and waking up refreshed and ready to conquer the next day:

  1. Water Therapy: Washing off the day's stress is an energetic practice for me. I stand under the running water, visualizing it rinsing away all the tension. My shower is a must-have!

  2. Me Time: I slip into something cozy, pour myself a cup of calming chamomile or invigorating hibiscus tea. I light a candle, play soothing music, and indulge in journaling about my day.

  3. Journal: I take stock of my day, reflecting on moments of pride, areas for improvement, and venting any frustrations.

  4. Compassion: I ask myself where I can practice more compassion, whether towards myself or others.

  5. Gratitude: I jot down five things I'm grateful for that day. This simple practice has been a game changer for me.

  6. Meditation: I often engage in a guided meditation or simply count my breaths until I drift into a peaceful sleep.

Now, I'm curious, how do you end your day? If you find yourself lying awake, overwhelmed by tomorrow's challenges, perhaps it's time for us to connect?

Let's explore how we can elevate your evening routine and ensure restful nights for increased productivity.

Looking forward to hearing from you soon.

Best regards,


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